Explaining why someone should ask your cooperation in business activities or introduce you to a friend who was in need a partner or investor, may feel less comfortable. You have to sell yourself but you do not want to impress or sound like an annoying salesman.
Rather than detailing your strengths, tell a story that includes the following:
1. Situation: Describe the problem or situation that you, the business sector, or the company you're dealing with.
2. Occupation: Pour in the framework of an outline of what you're responsible for solving the problem.
3. Achievement: Explain what you are doing to meet these responsibilities.
4. Results: What happens as a result of your achievements? Is the income increase? Are customers more satisfied? Use specific examples to generate interest your audience.
(Excerpted from "Guide to Getting a Job")
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